How to Use Ahrefs to Analyze and Improve Your Website Health

Are you looking to increase your website’s health and search engine visibility? Ahrefs has everything you need to analyze your website and improve its performance. This guide will teach you how to use Ahrefs for a variety of purposes, including content strategy, link building, keyword research, and SEO analysis.

Use Ahrefs to Analyze and Improve Your Website Health

What is Ahrefs?

Ahrefs is a software suite that helps people improve their Google ranking. It has tools for link building, keyword research, competitor analysis, rank tracking, and site audits.

Ahrefs is a powerful SEO software suite that helps users improve their Google rankings. The suite contains a variety of tools designed to help with link building, keyword research, competitor analysis, rank tracking, and site audits.

Keyword research is one of the most important aspects of SEO and Ahrefs can be a great tool to help with this. The software contains a number of features that make it easy to find and target the right keywords for your website or blog.

If you’re looking to improve your SEO and get higher Google rankings, then Ahrefs is definitely worth checking out.

What does Ahrefs do?

Ahrefs is a powerful SEO tool that can help website owners and content marketing professionals grow their site’s search traffic.

The tool offers many features, including keyword research, backlink analysis, competitive ranking analysis, tracking search rankings, managing site audits, analyzing content gaps, and managing alerts related to search rankings and brand mentions. Ahrefs’ different pricing plans offer different amounts of data access, making it affordable for small business owners and SEO agencies alike.

How does Ahrefs work?

Ahrefs is a tool that can be used to find content opportunities and new ideas for content marketing campaigns. The Content Explorer feature allows users to research specific topics quickly and easily. Ahrefs is a great resource for search marketers looking to create new and innovative content.

What are the benefits of using Ahrefs?

Ahrefs provides you with extensive SEO tools: Ahrefs offers a variety of beneficial SEO tools, including backlinking data, link analysis, and competitor insights.
You’ll be able to track your progress: Ahrefs gives you real-time insights into your website’s performance so that you can make informed decisions about how to improve it.
You can use their data to improve your site’s ranking: By using Ahrefs’ rank tracking tool, you can see which keywords are leading to high traffic and potential conversions for your site.
Their keyword research tool is accurate and reliable: The keyword research tool in Ahrefs is accurate and reliable, meaning that it will help you find the right keywords for your business goals.
They offer a free trial so that you can test out their services first: If you’re not sure whether or not Ahrefs is right for your business, they offer a free trial so that you can try out their services before subscribing.

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How to Use Ahrefs for SEO Analysis

Ahrefs is a powerful SEO tool that offers many features for conducting SEO analysis. Among these features are keyword research, content research, backlink research, rank tracking, and competitor analysis. Ahrefs also has site auditing capabilities which can help to quickly diagnose issues affecting site health.

To use Ahrefs for SEO analysis, simply follow the instructions in this post. The process is straightforward and easy to follow. With Ahrefs at your disposal, you will have all the tools you need to conduct a comprehensive and thorough SEO analysis.

What are the benefits of using Ahrefs for SEO Analysis?

Content gap analysis: Ahrefs finds content opportunities where multiple competitor sites rank for a keyword that your site doesn’t rank for.
Content explorer: A mini search engine for SEOs and marketers that helps you find new ideas to write about.
Keyword research tools: Ahrefs offers features such as keyword density, competition monitoring, backlink analysis, and much more.
Ahrefs is a great tool for researching websites to target in link-building outreach campaigns: It has lots of potential uses for content research.
The tool has great UX and is easy to use: Great UX makes it easy to use Ahrefs.
Browser extensions such as BuzzStream Buzzmarker provide a more elegant solution: Browser extensions such as BuzzStream Buzzmarker offer an elegant solution to this area of SEO, allowing the option to work directly from SERPs without having to access the Ahrefs website.

How to Use Ahrefs for Competitive Analysis

Ahrefs is a website performance tracking and analysis tool. You can use Ahrefs to compare your website’s performance against your competitor’s websites. Ahrefs also provides a list of direct competitors, with keyword intersection graphs.

To use Ahrefs for competitive analysis, you need to enter a competitor’s URL into Content Explorer and Site Explorer modules. You’ll see the highest-performing organic keywords on your competitor’s site along with the top pages. You can then try those keywords after reviewing their search positions and volumes.

The Benefits of Using Ahrefs for Competitive Analysis

find content opportunities where other sites rank for a keyword that you don’t rank for: Ahrefs’s content gap analysis.
identify new topics to write about in your content marketing campaign with Content Explorer: “a mini search engine for SEOs and marketers.
find keywords that could be added to your content marketing strategy with Ahrefs’s keyword research tool, Content Gap Analysis: “help search marketers working on a new site to identify key topics in their niche.”
The tool has great UX: The tool has great UX and is easy to use.
It allows you to research for websites to target in a link-building outreach campaign: The tool can be used for prospecting for websites to target in a link-building outreach campaign.

The Limitations of Using Ahrefs for Competitive Analysis

Ahrefs is a great tool for competitive analysis, however, there are some limitations to keep in mind. Firstly, the content gap analysis only allows you to find keywords that your competitor sites rank for. Secondly, Content Explorer is a mini search engine for SEOs and marketers which can be used to identify key topics and potentially new options for website content, but lacks the ability to work directly from SERPs. Browser extensions such as BuzzStream Buzzmarker provide a more elegant solution to competitive analysis.

How to Use Ahrefs for Link Building

Ahrefs is a great tool for link building because it has a large live link index and a variety of link-building tools. With Ahrefs, you can find and track your competitor’s links, as well as backlinks to your website. This makes it easy to build links and improve your website’s ranking in Google.

What are the benefits of using Ahrefs for link building?

Ahrefs has a massive link index: Ahrefs has a database of over 500 million links.
You can use Ahrefs for many different purposes: The Link Explorer allows you to analyze and search through different data points about your links, such as anchor text, domain authority, etc.
The features are easy to use: You can easily find what you’re looking for with the various filters and search options available.

How does Ahrefs help with link building?

But thanks to Ahrefs, you no longer have to worry about them. Ahrefs takes all the grunt work out of Broken Link Building for you, so there’s no need to run Check My Links a million times.
With Ahrefs, you can quickly and easily see which of your site’s links are broken. This way, you can fix them as soon as possible and avoid any negative consequences.
Additionally, Ahrefs provides detailed information on the status of each link, including how many backlinks it has and its domain authority score.
So whether you’re looking to improve your SEO or just keep track of which links are breaking down, Ahrefs is the perfect tool for the job!

How to Use Ahrefs for Keyword Research

How to use Ahrefs for keyword research

Ahrefs is a great tool for keyword research. It offers users the option to micro-target their campaigns with highly specific keywords. Ahrefs also offers ‘Newly added keywords’ which help researchers find new and related keywords for their campaigns. Always check your newly added keywords monthly using Ahrefs.

What are the benefits of using Ahrefs for keyword research?

Ahrefs offers outstanding functionality for SEOs who need to research new keywords: The ‘Having same keywords’ tab within Keyword ideas is a particular highlight.
Ahrefs has a database of over 7 billion keywords: Provides vast keyword research capabilities.
Allows you to micro-target your campaigns with highly specific keywords: ‘Newly added keywords’ shows new keywords in the Ahrefs database which are related a seed keyword, chosen by the user for their campaign.
Checking out your newly added keywords monthly: This will help you keep up with competitor strategy and search behavior in your niche.
Provides data on the amount of search volume around certain keywords: Ahrefs goes a step further with this functionality, by pairing it with a summary of top-ranking webpages for the keyword specified, plus estimates on the volume of traffic each of the top-ranking pages will be gaining.
The user can estimate, at a glance, the potential value of getting their content onto that top page of search results: Rather than seeing just overall search volume data, which may not be a reliable indicator for keyword value.
Ahrefs provides data output that is accurate and up-to-date: Ahrefs ensures that your data is accurate and up-to-date, so you can make informed decisions about your business.
You can use Ahrefs to research keywords for your website or blog: UseAhrefs keyword research tool to find profitable keywords for your website or blog.
You can use Ahrefs to track competitor activity: UseAhref’s webpages insights report will help you track how well competitors are performing with the same keywords as yours.
You can use Ahrefs’ SEO reports to improve your site’s rankings: See which of your pages are ranking higher than you’d like, identify opportunities for improvement, and make changes accordingly!

Looking to improve your website performance to get more traffic and conversions? Emediacy is a digital marketing agency that can help to attract, engage and convert your audience.

1. See how much search traffic your competitors get

What is search traffic?

Search traffic is the number of visitors that come to a website from a search engine. This traffic can be measured by looking at the number of queries that are made on a monthly basis and multiplying that number by the average daily visits from those queries. The goal is to increase Traffic Value so that it continues to grow, even when total visits from search queries decline.

How to measure search traffic

To measure the value of your website’s search traffic, you can use the Traffic Value report. This report shows you how much traffic comes from searches with commercial intent. The higher the Traffic Value number, the more valuable your website’s search traffic is. As long as the Traffic Value number is increasing, you can be sure that your website’s search traffic is of high quality.

How to increase search traffic

There are a few ways to increase search traffic without writing more content. One way is to increase awareness through various sources, which often leads to improved website traffic. Another method is to use Google Search Console to do a site evaluation, and then revisit and strengthen your website’s internal linking. You could also hire a freelancer to answer questions on Quora, or write guest posts. Finally, you could run Facebook ads to drive traffic to an awareness article.

2. Learn which pages bring search traffic to your competitors

Pages that bring search traffic to your competitors

According to Site Explorer, the pages that bring the most organic search traffic to your competitor’s site can be found. The Top Pages section reveals the keyword that ranks highest as well as the search volume for that keyword. The Referring Domains column is significant as it helps you determine which topics are easy to rank for. Therefore, by studying this report, you can learn from your competitor’s successes and failures to improve your own website’s traffic.

How to find these pages

To find the pages that bring search traffic to your competitors, you can use Site Explorer. Just plug in your domain, go to the Best by links report, add a “404 not found” filter, then sort the report by referring domains from high to low. This will show you which URLs people are linking to accidentally. You can then fix any broken links on your website as soon as possible to improve your website’s search engine ranking.

What to do with this information

If you want to improve your website’s ranking for a certain topic, you can use Content Explorer to find out which pages are bringing search traffic to your competitors. The top-ranking pages for a certain topic will have all the relevant metrics and information. Use this information to improve your own website’s content by adding a new topic and getting started!

3. Study what people are searching for on Google

The “SERP Overview” in Ahrefs allows you to see the top 10 ranking results for a keyword. This is helpful in understanding what people are actually searching for when they use Google. By focusing on the free SEO tools, you can attract more organic traffic from people who are actually looking for your content. The “Also” section provides additional information about using Ahrefs to study what people are searching for in Google. The “Keywords Explorer” tells us how many links (and referring domains) each of the pages has.

4. Gauge the full search traffic potential of a topic

1. To determine the full ranking potential of a topic, you need to look at the search volumes for all the keywords that are related to it.

2. To gauge the full search traffic potential of a topic, check how much organic traffic the top-ranking pages for that keyword are getting.

3. If the top-ranking pages are getting a lot of organic traffic, the topic/keyword has a high traffic potential and should be prioritized.

5. Find critical SEO issues that hurt your website’s performance on Google

Keyword Cannibalization

Keyword cannibalization is when you target the same keyword with multiple pieces of content on your website. This can hurt your website’s performance in Google, as it can be difficult for Google to determine which piece of content is most relevant to the user’s query. To avoid keyword cannibalization, create content that is SEO-friendly and relevant to the keywords you are targeting. You can use Ahrefs’ Keyword Explorer tool to find relevant keywords for your content and to see traffic estimations, SERP position history, and more.

Duplicate Content

Duplicate content is a problem for website owners because it can lower their site’s ranking in search engines. When search engines see the same content on multiple sites, they may assume that it is less relevant and rank it accordingly. This can make it harder for people to find your site when they search for related terms.

To avoid this problem, website owners can use the Content Explorer tool to analyze topics and optimize their content marketing campaigns. By publishing unique and relevant content, you can help your site rank higher in search engine results.

Title Tag and Meta Description Issues

Every website should have a title tag and meta description. These help Google understand your content and can improve your website’s performance in search results. If there are issues with your title tags or meta descriptions, your website may not rank as well as it could.

Broken Links

Broken links on a website can negatively impact the user experience. To avoid this, it’s important to regularly check for broken links and update them accordingly. Google may penalize websites with broken links, so it’s important to fix them as soon as possible.

One way to find broken links is to use Site Explorer. This tool will generate a report of all the broken links on your website. Once you have this information, you can start fixing the issues one by one.

The checklist from Vertical measures provides detailed instructions on how to fix broken links. Following these steps will help ensure that your website is running smoothly and avoid any penalties from Google.

XML Sitemap Issues

An XML sitemap is a list of pages on your website that you want to be indexed by search engines. It is important not to include redirects, non-canonicals, or dead pages in your sitemap because they send mixed signals to Google which can hurt your website’s performance. Site Audit will give you information about any issues with your sitemap so you can fix them and improve your website’s ranking.

6. Estimate the ranking difficulty of any keyword

Ahrefs is a keyword research tool that can be used to estimate the ranking difficulty of any keyword. The Keyword Difficulty (KD) score is a metric that ranks keywords on a scale from 0 to 100, with 100 being the most difficult. “Marketing” has a KD score of 79, which means it would be very difficult to rank for that keyword. However, there are a lot of low-hanging fruit keywords with a high KD score that is relatively easy to rank for. The higher the difficulty of a keyword, the more work it will take to rank for it. The sooner you start working on ranking for a difficult keyword, the sooner you’ll get there.

7. Find out where your competitors got their backlinks

To find out where your competitors are getting their backlinks from, you can use the Site Explorer tool on Ahrefs. Just enter in the URL of the competitor’s page that ranks #1 for your desired keyword, and Ahrefs will generate a report on all the backlinks that page has. You can then reach out to the owners of those pages and ask them to include a link to your SEO training course as well.

8. Find gaps in your content strategy

Understand what content you have

The Content Explorer tool can help you inventory your content and understand what you have. By analyzing topics and content, you can improve your content marketing campaign. You can use Content Explorer to look for specific types of content or to find popular articles. Content Explorer allows you to filter content by keyword and category. It can help you understand who is ranking for certain keywords with their content.

Understand what content you need

To understand what content you need for your strategy, you can use the Content Explorer tool to find related content. You can filter the content to narrow down your search. It is important to understand what content your customers and potential customers are looking for in order to produce the right content. Keyword research can help you determine what topics your target audience is interested in.

Identify the gaps in your content strategy

1. Use Ahrefs’ Content Gap tool to identify keywords that the competition is ranking for.

2. Check the top 10 ranking checkbox to see a list of keywords that your competitor’s URLs rank for.

3. Use Prefix or Domain mode when looking for keywords to analyze.

4. To identify gaps in your content strategy, exclude your blog URL from the results.

5. The report will show you the domain that ranks for each keyword, the positions, and the keyword volumes. This can help you assess how well your content is ranking for targeted keywords and where you need to improve.

Fill the gaps in your content strategy

If you’re looking to improve your content strategy, the first step is to identify any gaps in your current approach. One way to do this is to use Ahrefs’ Content Gap tool, which allows you to compare your website’s ranking for relevant keywords against that of your competitors. This will help you to see which keywords you may need to focus on more in order to close the gap.

Once you’ve identified the keywords you want to target, it’s important to understand the context and intent behind them in order to create truly audience-centric content. The Content Gap tool can also be used here, by identifying which pieces of content are performing well for these keywords and using this as a guide for improving your own content. If necessary, you can also merge multiple less successful pieces of content into a single, more comprehensive one.

Finally, don’t forget to check for any topics that may be missing from your current content strategy altogether. The Content Gap tool can help with this too, by showing you related blog posts from other companies that are ranking for the same keywords. This will give you some ideas for new topics that you can cover on your own site.

Evaluate and adjust your content strategy

The Content Explorer tool can be used to find content that is relevant to your purpose. You can filter the results by social shares, organic traffic, and backlinks. By identifying gaps in your content, you can focus on filling these gaps with more relevant and valuable content.

9. Find hundreds of quality link prospects in seconds

The method of finding hundreds of quality link prospects in seconds

The “skyscraper technique” is a quick way to find hundreds of quality link prospects in seconds. This method involves finding content with a lot of links and improving it. To find skyscraper content, you first need to use Site Explorer to find link prospects for your competitors.

Use the “Best by Links” feature to see which pages on your competitor’s domain have the most links. To find quality link prospects, enter a keyword into Content Explorer and filter ONLY for pages with 100+ referring domains. This will give you a list of potential skyscraper candidates that you can then reach out to and suggest they change the link.

The benefits of using the Skyscraper technique

The “skyscraper technique” is a powerful link-building technique that can help your business find quality link prospects in seconds. The method involves finding content with a lot of links and then making something even better. Once you have made your content, you then contact the people linking to the old content and suggest they link to your content instead. This method can be used to find high-quality link prospects for any post or page on your website.

Looking to improve your website performance to get more traffic and conversions? Emediacy is a digital marketing agency that can help to attract, engage and convert your audience.