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Digital Marketing

3 Pillars of Website Success to Grow your Business.

By Business Growth Strategies, Digital Marketing, Website Success
What are the three pillars of website success? It all starts with driving website traffic. The second pillar is visitor engagement, which helps keep visitors on your site for longer. The third pillar is delivering sales and business growth by converting your visitors into paying customers. All three pillars are important and need to be a part of your strategy for success. A successful website needs to be able to attract clients, keep them engaged and convert them into leads. A website that does this will have the highest chances of creating growth for your company. Are you getting the...
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Anatomy of Digital Marketing

Are you seeing the results you want from your website?

By Business Growth Strategies, Digital Marketing, Lead Generation, Websites
Your New Year's Business Growth Goals should start with your website. Are you seeing the results you want from your website? Is it generating new business opportunities? Sales? Are you seeing increases in traffic on a regular basis? Are you meeting your revenue goals associated with your digital marketing plan? After all, what makes a good website? One that gets results. Here are some tips for getting your website in shape for the New Year’s to meet your 2022 business goals: Sharper images and video - Do you update the media on your website regularly? Have you dabbled with video...
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Why your website is so important to your bottom line

By Digital Marketing, Ecommerce, Landing Pages, Websites

All business starts at your website. Full stop. Your most important Business New Year’s Resolutions should start with website design optimization. In today’s business climate a website is essentially a digital storefront. More often than not, a prospective customer will have gathered information about your company on the internet, and you want that information to be thoughtful, accurate, and compelling. If you don’t have a website, customers will only be able to gather information via Yelp, Trip Advisor, and other third-party sources. Ultimately, you don’t want other parties telling customers about your offerings – you want to tell your customers…

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Lead Generation – Essential Steps to Grow your Business

By Digital Marketing, Lead Generation, Marketing Automation
This video presentation discusses how to Drive Sales using Website Lead Generation to create an Online Sales Funnel. The process begins with the creation of a lead magnet made available on your website. This entices entice people to submit their mail address to you. This is often a free downloadable e-book or a similar informational resource. Once someone gives you their contact information, you can begin communicating with that lead, to explain the value of your product or service. Ultimately, the goal is to get interested people to purchase your good or service. This presentation was originally given to the...
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Digital Marketing Essential Steps

By Digital Marketing, Instagram, Lead Generation, Websites
The core element of most businesses is the website. It is the central command center for digital marketing efforts. It is vital to your business that you have a website and that it accurately reflects who you are, and what you do.  Your other digital channels (i.e pay per click ads, email marketing, e-commerce, and social media) must lead back to the website, where sales can be made, or other calls to action accomplished. To see more website tips, follow me on Instagram.
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Get Your Website Ready for 2022 and Beyond!

By Digital Marketing

All business starts at your website. Full stop. Therefore, your most important Business Resolutions should start with your website. To help you learn why, Emediacy wants to share a six-part email series with you to aid you in refreshing your website in the New Year! To sign up for this important email series, go to our contact page and submit the form. For the next six weeks enjoy our complimentary and effective six-part weekly series will be delivered directly to your inbox. This series will explain why all business starts at a company’s website, and how you can harness this…

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Anatomy of Digital Marketing

Anatomy of Digital Marketing – Part 1

By Digital Marketing
6 essential steps to build your online presence and drive business success Anatomy of Digital Marketing: A study on how the human body is a metaphor for your company’s online strategy As told by Emediacy’s Founder and Principal Digital Strategist: David Buchmueller Just like your body operates as a system, so does digital marketing and your online strategy. All of the elements of the system are necessary for the body to function at top capacity - this is also true for your online presence. For example, one’s hands and feet continually send information to the brain, the central command center....
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Objectives of Marketing Automation

By Digital Marketing, Marketing Automation

Marketing agencies know that marketing automation is vital to their success and the success of their clients. Agencies report that they are using marketing automation to increase lead generation (65%) and to improve lead nurturing (59%). Both of these activities lead to increasing sales revenue, which was reported as an objective for 42% of agencies. Agency professionals are making it clear that automation is increasing quality leads, producing actionable metrics and generating revenue. The days of operating an agency without an automation platform are over. It used to be a ‘nice to have’ add-on, but today it is vital to…

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Why are landing pages so important?

By Digital Marketing, Landing Pages, SEO
Trying to get a user to take a single, particular action on a standard web page is very difficult. Our attention spans are so small now (they were measured at an average of 8.25 seconds in 2015 and only decreasing as time moves on) that a standard web page simply has too many distractions. Even if a user comes to a web page with a goal in mind, they may get distracted by something in the navigation bar, a link to another part of the website or an advertisement on the page. The beauty of landing pages is that they...
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Creating Effective Landing Pages

By Digital Marketing, SEO

If you’re looking to gather leads for your business, you need to have a landing pages strategy.   Just like every other marketing tactic, this can be done well or it can be done poorly. In order to see the greatest return on investment, businesses need to understand how to set strategic goals for their landing pages and how to design them to be effective. emediacy can help you to build effective landing pages that accomplish your business goals. Contact us to learn more. What is a landing page? Let’s start the guide by being absolutely clear: your homepage is…

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