Home » Inbound Marketing: Everything You Need to Know
What is inbound marketing? Inbound marketing is designed to build customer relationships
Inbound marketing is a type of marketing that focuses on creating and sharing content that attracts customers to your company. The goal of inbound marketing is to capture interested prospects where they are naturally online- researching, researching competitors, and deciding if they need your product or service. Inbound marketing differs from other types of marketing in that it focuses on the search engine optimization (SEO) of the content, as well as making sure the content is engaging and relevant to readers. Inbound marketing involves aligning your content with your customer’s interests. This alignment naturally attracts inbound traffic which you can then convert, close, and delight over time.
Reach the Summit – Inbound Marketing Packages
Ready to get started with inbound marketing? Our team of experts can create a custom content marketing strategy for your business that includes content creation, SEO, content promotion, reporting, and more. With packages starting as low as $650 a month, you can build your brand recognition online, increase website traffic, and expand your customer base right away! We offer 3 content marketing packages as well as a la carte options.
Trek – Tier 1: $650 per month
1 Long Blog Post – 1500 words SEO optimized
1 Social Media Post a week (4 per month)
Basecamp – Tier 2: $1,200 per month
3 Long Blog Posts – 1500 words SEO optimized
3 Social Media Posts a week (12 per month)
Summit – Tier 3: $1,800 per month
Keyword Research – Competitive Analysis
1 Pillar Page – SEO Optimized – 2500 words
5 Long Blog Posts – 1500 words SEO optimized
5 Social Media Posts a week (20 per month)
All packages include content creation and posting. All blog articles will be between 1500-2000 words. Pillar pages are long form content (2500-3500 words) designed to build authority and increase traffic. Social media posts include content curation, copy and graphic design.
Do you need full-service, custom content marketing services? Our a la carte marketing options may be perfect for you! Contact us to learn more about how we can customize a plan based on your organization’s needs, goals and budget!
Emediacy is a web development and marketing agency that designs websites to get more traffic, engagement, and conversions. Emediacy offers a wide range of Content Marketing and SEO Marketing packages designed to help grow your business. We work with businesses in Bend, Sisters, Redmond, Prineville, Powell Butte, The Dalles, and Hood River, Salem and Portland.
Emediacy has helped businesses in generating leads, increase conversions, and raise brand awareness. To know how Emediacy can help to grow your business exponentially, schedule a consult today.
Inbound marketing is a type of marketing that helps you build relationships with customers by attracting their attention. Inbound marketing is focused on using earned and owned media to reach and convert customers. The goal of inbound marketing is to increase reach and drive quality traffic, engagement and conversions.
Inbound marketing tactics help companies build trust with their customers by providing valuable and relevant information. Inbound marketing also helps companies create a sense of urgency among their customers, as they know that they have limited time to convert leads into sales.
An inbound marketing program is all about creating quality content that pulls people into your business and brand. Unlike other forms of marketing which focus on interruption and getting in front of people, inbound marketing focuses on attracting interested prospects that are already searching for information related to your industry.
The goal of inbound marketing is to capture interested prospects at the stage where they are already researching your industry and checking out your competitors. By aligning your content with your target audience, you can attract inbound traffic which you can then convert, close, and delight over time.
The goal of a successful inbound marketing strategy is to create loyalty and advocacy among customers.
The goal of inbound marketing is to create loyalty and advocacy among customers. In order to achieve this, marketers must focus on creating relevant content that will interest potential customers. Outbound marketing tactics, like interruption advertising, are less effective than inbound marketing in today’s climate. This is because consumers are more critical of brands and expect them to meet higher standards when it comes to social responsibility, customer service, and purpose. Therefore, instead of using hard sell tactics, brands should focus on building relationships with their customers through relevant content. Doing so will result in sales and a loyal customer base.
Has a proven ROI: Forty-four percent of brands who use marketing automation software see ROI within 6 months while 75% see ROI after one year (Groove Digital Marketing).
How can you get started with inbound marketing?
If you want to pursue inbound marketing for your business, there are a few things you should keep in mind. First and foremost, it’s important to listen to your customers and understand their needs. Build trust-based relationships with them by providing helpful and relevant content that meets their needs. Inbound marketing is a long-term strategy, so be patient and consistent with your efforts. It will take time to see results, but if done right, inbound marketing can increase your leads and customers significantly. If you need help getting started, reach out to an Inbound Marketing professional.
SEO is important for getting your blog seen by a wider audience. Keyword placement is key to achieving the right balance between optimization and writing. Users are more likely to click on a blog if it appears at the top of search engine results.
A call to action should show readers what the benefits of reading more about your message will be. Showing them the benefits makes them more likely to read your content. Use appropriate colors, size, and placement to make your calls to action stand out. Customized calls to action convert 42% better than generic ones.
Social media is a powerful tool for businesses to connect with customers and build relationships. In order to attract more readers, companies need to focus on which networks are most valuable for their brand and tailor their content accordingly. Social media can be used to generate leads, start casual interactions, and provide customer support. By engaging with potential readers on various platforms, companies can create a strong presence that will ultimately result in more readers.
When it comes to turning one-time buyers into lifelong fans, businesses should focus on delighting their customers at every interaction. This means providing helpful and knowledgeable customer service, creating easy-to-use products and websites, and paying attention to the small details that can make or break the customer experience.
In today’s digital landscape, it’s also important to be active on social media and listen to what customers are saying about your brand. If you can address their concerns and solve their problems, they’re more likely to become a lifelong fan.