The key to a successful website is creating interactions that drive a user’s engagement.
Let’s explore Pillar Two of your website success: Increase Website Visitor Engagement.
Nowadays, it’s all about grabbing attention quickly. Website visitors will only spend 3 seconds assessing whether or not the site is worth their time to invest in. Your design has to be eye-catching and of high quality, for them to go past that 3-second threshold.
Your website should be concise, user-friendly, and visually appealing to visitors. The homepage is the most important part of a website as it gives visitors an overview of your brand, what you offer. Entice them to come back to your website with interesting content and interactive features.
Content that Leads to Increased Website Engagement.
It is vital to your business that you have a website and that it accurately reflects who you are, what you do, and that your other digital channels (i.e pay per click ads, email marketing, e-commerce, and social media) lead back to the website, where sales can be made, or other calls to action accomplished.
Successful websites need to be responsive to the customer’s needs, which is accomplished by making sure that the site can be accessed and used on all devices. They need to generate leads, which means including a call-to-action (CTA) and obvious messaging about the value of your product or service.
Target the right people with the right message, to get them enticed to buy your product or service, and build a strong online presence that will help your business grow.
An Emediacy Website Redesign can help. Just look at these benefits: increased conversion rates, increased visitor engagement, increased time on site, and reduced bounce rate.
Call us for a free consultation and let us assist you with your business growth goals today!