Oregon Website Design, SEO & Content Marketing

Jul 20 2023

Website Content Checklist: How to Make a Complete Content Strategy for Your Website

By David Buchmueller Content Creation, Content Marketing, Website Success, Websites

A website content checklist is a framework that outlines the essential steps website owners and content creators should follow before publishing online content. It is crucial for creating high-quality content that ranks well in search results, drives traffic, and generates leads. A website content checklist should include elements such as standardizing content quality, following best practices for content creation, optimizing images for the web, ensuring website security, and eliminating broken links. Having a comprehensive website content checklist ensures that all aspects of content creation are covered, leading to a successful website with a positive user experience. A website content checklist…

Jun 05 2023

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SEO Optimization & Content Marketing FAQ

By emediacy Business Growth Strategies, Off-Page SEO Techniques, On-Page SEO, SEO

What is SEO and how can a SEO agency help my business? Search engine optimization (SEO) is a digital service employed by business owners to improve visibility, drive traffic, boost sales, convert website clicks to customers, and increase business revenue. It is a term (and a popular term) used to refer to Search Engine Optimization. SEO is a set of activities and strategies used to optimize and enhance a website in order to improve its visibility in search engine results and attract target audiences. An SEO agency will analyze the specific market needs of a business, analyze target audiences and…

Jun 01 2023

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The Best SEO Agency Services and Tips to Grow Your Business

By emediacy Local SEO, Off-Page SEO Techniques, On-Page SEO, SEO

The best SEO agency services 1. Keyword Research Keyword research is an essential step in improving a website’s SEO. By researching and analyzing keywords related to a business and its services or products, it is possible to target the most relevant terms for a website and use them in a strategic manner in website content. This will enable the website to show up higher on SERPs, as Google processes 63,000 keyword searches every second and an astounding 2 trillion global searches yearly. Additionally, keyword research helps to identify the search volume, competitiveness, and CPC of the most relevant terms, which…

May 30 2023

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Choose the Right SEO Agency for your Business

By emediacy Business Growth Strategies, Content Marketing, SEO

1. The Right SEO Agency: Mission and vision The mission of an SEO agency is to help businesses understand their customers’ needs and goals, and create SEO strategies that drive traffic, sales, and rankings. The vision is to use data-driven insights to help businesses succeed in the digital world. SEO agencies strive to develop custom strategies tailored to each individual business, utilizing sophisticated techniques to deliver results. An SEO agency starts by researching a business’s current standing and understanding its target demographic. From there, they create plans to implement SEO techniques to increase visibility and rank higher in search engine…

May 30 2023

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How to combine Content Optimization and SEO Marketing efforts?

By emediacy AI Content Creation, Content Marketing, Digital Marketing

Step 1: Research your target market To research your target market for SEO content marketing, you need to understand industry trends, buyer personas, and pain points. Start by identifying key characteristics of your current customers and analyzing your competitors’ followers. Survey your audience to understand their preferences, needs, and challenges. Segment your audience and develop personas to create personalized content that meets target groups’ specific needs. Conduct comprehensive keyword research and make a list of those that your buyer personas interact with. Focus on creating a positive user experience and delivering the most relevant information possible. To resonate with your…

May 25 2023

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How SEO And Content Marketing Work Together To Drive Your Online Success

By emediacy Content Marketing, Local SEO, Off-Page SEO Techniques, On-Page SEO, SEO

What is content marketing? Content marketing is a digital marketing strategy that involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Unlike traditional marketing, content marketing is centered around permission and establishing authority and trust. The goal of content marketing is not always to sell but to educate, entertain, or empower prospects, which nurtures their interest, engagement, and trust over time so they eventually become customers. Examples of content include blog posts, videos, eBooks, podcasts, and infographics. By creating content that appeals to buyers at each step of their journey, businesses can…

Apr 15 2023

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Bend Oregon SEO: How to Get Found in Google Search Results

By emediacy Local SEO, SEO

What is Search Engine Marketing? Search marketing is a form of digital marketing that focuses on optimizing the visibility of a website in search engine results for keywords related to a business. It involves a combination of search engine optimization (SEO) and search engine advertising (SEA) techniques to ensure that a website ranks highly in the search results, allowing it to be seen by potential customers actively searching for the products or services it offers. SEO techniques include optimizing the content of a website, as well as its semantic HTML markup and overall site structure, to ensure it is visible…

Mar 30 2023

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To AI or not to AI, that is the question

By emediacy AI Content Creation, Content Creation, Content Marketing

How to choose the best tool for your content strategy? Copywriting is the art of creating persuasive, high-quality content that engages and informs readers, helping them make better decisions. In the world of B2B technology marketing, copywriting is essential for effectively communicating the features and benefits of products and services, building trust with potential customers, and improving search engine visibility. There are a wide variety of tools available for content creation, particularly with the recent explosion of Artificial Intelligence. Read on to explore some of the challenges involved with AI content creation in 2023. This recent Emediacy post compares human…

Mar 29 2023

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Human Copywriting Versus AI-Assisted Writing

By emediacy AI Content Creation, Content Creation, Content Marketing, Copywriting

This guide will compare and contrast human copywriting, AI-assisted writing, and generative AI, so you can decide which is best for your content strategy.

Mar 27 2023

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AI Content Creation FAQ

By emediacy AI Content Creation, Content Creation, Content Marketing

What is the difference between human copywriting, AI-assisted writing, and generative AI? The main difference between human copywriting, AI-assisted writing, and generative AI is in how the content is created. Human copywriters create content from ideas and concepts that come from their own experience and imagination. AI-assisted writing uses algorithms and natural language processing (NLP) to generate text from parameters such as topic, structure, and keywords that are provided by the user. Generative AI uses machine learning and NLP to generate text from a large chunk of data. Human copywriters rely on their creativity, knowledge, and experience to create content…