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What is the difference between human copywriting, AI-assisted writing, and generative AI?

The main difference between human copywriting, AI-assisted writing, and generative AI is in how the content is created. Human copywriters create content from ideas and concepts that come from their own experience and imagination. AI-assisted writing uses algorithms and natural language processing (NLP) to generate text from parameters such as topic, structure, and keywords that are provided by the user. Generative AI uses machine learning and NLP to generate text from a large chunk of data.

Human copywriters rely on their creativity, knowledge, and experience to create content that engages and resonates with readers. AI-assisted writing is a faster and more efficient way of producing human-like copy, but still relies on the user to provide the parameters. Generative AI is capable of producing entire novels autonomously, but still follows the same basic principles of AI-assisted writing and is reliant on user input.


Whether you are looking for a US-based copywriter, or an AI assisted content creation process, Emediacy has you covered.  We have a wide variety of writers specializing in particular markets that can create engaging, relevant content for your business. Great content makes it easier to generate leads, boost brand awareness, and gain conversions. Working with Emedacy to create content is a great way to ensure high-quality content.


What are the pros and cons of each type of writing for my content strategy?

The main pros of using AI writers for content strategy are their efficiency and consistency. AI writers can quickly generate large quantities of content in a short amount of time, making them ideal for teams that need to produce a lot of content quickly. Additionally, AI writers can help maintain a consistent tone and style throughout all of the content, which is important for building and maintaining a strong brand identity.

On the other hand, there are some potential drawbacks to using AI writers for content strategy. AI writers may struggle to produce truly unique and creative content, as they are often limited by the algorithms and data sets they are trained on. Additionally, AI-generated content can be plagued by errors, inaccuracies, and inconsistencies, which can undermine the credibility and authority of your brand. Finally, AI writers lack the ability to understand and empathize with the target audience, which can lead to a lack of emotional connection in the content.

When it comes to the pros and cons of using human writers for content strategy, the main benefits are their creativity and the ability to understand and empathize with the target audience. Human writers can bring a unique perspective and create content that is truly unique and creative. Additionally, they are better equipped to understand the target audience and create content that resonates with them on an emotional level.

However, there are some potential drawbacks to using human writers for content strategy. Human writers tend to be more expensive than AI writers, and they may not be able to produce as much content in the same amount of time. Additionally, it can be difficult to maintain a consistent tone and style across all of the content produced by multiple human writers.

When considering adding AI writers to your content strategy, it’s important to weigh the pros and cons of each type of writing. While AI writers can be efficient and help maintain consistency, human writers can bring a unique perspective and create content that resonates with the target audience on an emotional level.

How does AI-assisted writing compare to traditional copywriting tools?

AI copywriting tools have come a long way in the past few years, offering autocomplete functionality to content writers and promising to revolutionize the way they work. But how do they compare to traditional copywriting tools and methods?

On one hand, AI-assisted writing promises to automate much of the tedious work of creating content, such as selecting keywords and phrases that will help your content rank in search engine results. Additionally, AI copywriting engines can generate multiple versions of a single piece of content, allowing you to quickly create diverse and unique content for a variety of media.

On the other hand, traditional copywriting still has its advantages. As AI copywriting tools have become more popular, it has become harder to differentiate content from one another. AI-generated content can also lack the human touch, making it difficult to engage with readers or evoke emotion. Additionally, the quality of AI content can vary wildly depending on the algorithms and data used to generate it.

Therefore, while AI-assisted writing can potentially save time and money, it should not be viewed as a replacement for traditional copywriting. Instead, it should be seen as a tool to supplement the work of experienced copywriters, enabling them to create content more efficiently and in greater volume. With the right combination of human insight and AI technology, writers can be more productive and create content that stands out from the competition.

What is the best way to create a blog post using generative AI?

Creating a blog post with generative AI is an easy and effective way to save time and create compelling content. Here is a step-by-step guide to get you started:

  1. Choose a generative AI tool. Copy.ai is a popular choice, as it requires minimal human input to generate content.
  2. Set up the AI by inputting keywords, tone, the article’s goal, and the blog post title. The AI will then generate an outline and talking points for each heading.
  3. Enter relevant information and ideas into the AI. This could be sentence fragments, a few words, or a general topic.
  4. Generate the output by pressing the button. The AI will create a list of suggested content.
  5. Read through the output. Select the pieces that make the most sense for your blog post and compose it into a cohesive narrative.
  6. Edit and refine the written pieces as needed. Make sure the blog post follows best practices and is written in the desired tone.
  7. Make sure the content is original by running it through a plagiarism checker.
  8. Publish the post and share it with your audience.

By following these steps, you can create a blog post with generative AI in no time. With the right AI tool, you can quickly create compelling content that your readers will find interesting and engaging.


Emediacy creates high-quality, relevant content for content marketing and SEO purposes. By understanding the interrelationship between SEO and content marketing, we can create content that is both relevant and optimised for search engine algorithms. Great content makes it easier to generate leads, boost brand awareness, and gain conversions. Working with Emedacy to create content is a great way to ensure high-quality content that is both engaging and optimised for search engine algorithms.


How does AI-assisted writing work with different types of formats?

AI-assisted writing is an exciting new technology that can help writers overcome writer’s block and create compelling content in a variety of formats quickly and easily. Here’s a step-by-step guide to using AI-assisted writing to produce different types of content:

  1. Input the format needed: Depending on the type of content you’re writing, you’ll need to input the format you desire. This could be a blog post, article, social media post, or email draft.
  2. Enter a topic and keywords: Once you’ve chosen the format, you’ll need to provide a topic and keywords. This will help the AI determine the best content to generate based on your desired subject.
  3. Check facts and sources: Once the AI has generated content, it’s important to run through it with a fine-tooth comb. Check facts and sources to make sure they are accurate and reliable.
  4. Tweak structure and sentences: Also, look over the structure and sentences to make sure they make sense and flow together. Tweak as needed.
  5. Understand your audience: Finally, ensure that the content is relevant for your audience, written in a tone that speaks to them, and empathises with them.

As an example, let’s look at a blog post about AI-assisted writing. The AI may generate a post about the history of the concept, how it works, the pros and cons, and how to use it effectively. You would then need to input the blog post format, enter a topic and keywords such as “AI-Assisted Writing,” and check facts and sources. You would then look over the structure and sentences, tweak as needed, and make sure the content is relevant to your audience.

What is the best way to use AI-assisted writing to create emails?

The best way to use AI-assisted writing to create emails is to first plan the content of the email. Once the content has been planned, gather the necessary information and data to fill the email with relevant and accurate information. After collecting the data, use an AI-assisted writing tool, such as Copymatic, Jasper, or AI-Writer, to generate the content of the email. Before finalizing the email, use an AI-generated content checker to make sure the content is optimized and free of any grammar or spelling errors. Lastly, double-check the email to make sure it is tailored to your target audience and meets your brand’s quality standards.

What kind of input is needed for generative AI to produce content?

Generative AI requires some human input in order to produce content. Depending on the type of content the AI will generate, the input could vary from a keyword, phrase, or short paragraph to a more detailed description. This input will be used to create content that is tailored to the user’s needs.

Some examples of input include a prompt, a short description, or parameters such as topics, keywords, or a time limit. Generative AI can also use other sources of input, such as existing text or images, to generate new content. Generative AI can also take advantage of existing frameworks, algorithms, and large databases of information to create new content.

Can AI-assisted writing be used to create web copy?

Yes, AI-assisted writing can be used to create web copy. AI writing tools offer a range of templates and capabilities, from creating specific pieces of copy like social media ads and Amazon product descriptions, to summarizing longer texts, to coming up with marketing angles and unique value propositions. Thanks to advancements in text generation and machine learning, AI copywriting tools can almost produce entire novels with the click of a “Write for me” button. AI copywriting tools can also help to produce high-quality work, as evidenced by experiments that have pitted human copywriters against AI engines. AI tools also have the capability to generate marketing angles and ideas for blog articles.

How accurate is AI-assisted writing compared to human copywriting?

AI-assisted writing tools have become increasingly popular in recent years, with many businesses turning to them as a reliable solution to their copywriting needs. However, it’s important to consider how accurate AI-assisted writing is compared to traditional human copywriting.

On one hand, AI-assisted writing tools are designed to be efficient and cost-effective. They produce output quickly, and they don’t require the costly labor that comes with human copywriting. On the other hand, AI-assisted writing tools are not as nuanced as human copywriting. AI-driven engines can produce complete sentences, but they lack the creativity and empathy that comes with human copy.

AI-assisted writing tools are programmed to produce copy that is optimized for search engine rankings and marketing purposes. They are adept at generating content that is keyword-rich, but the content may lack originality and the personal touch that comes with human copy. AI-assisted writing tools also tend to be limited in scope, meaning that more nuanced tasks such as brainstorming, storytelling, and creating unique value propositions are often better suited for human copywriters.

Ultimately, AI-assisted writing tools can be a useful tool for businesses seeking to produce high-quality copy on a tight budget. However, it’s important to note that their capabilities are limited, and that it is still more beneficial to employ human copywriters for more complex tasks.

Does AI-assisted writing require human editing or can it operate independently?

AI-assisted writing does require some human editing, as no AI tool can match the creativity of the human brain. AI-generated writing typically produces homogenous and copycat content, and lacks the ability to create unique and insightful content for the target audience. AI content assistants can help automate certain elements of the content creation process, such as brainstorming content ideas, coming up with new titles, angles, or even pitches. However, these tools don’t have the same level of accuracy and narrative structure that a human writer can provide. Ultimately, AI-assisted writing is best used to supplement the content creation process, not replace it. AI tools can help make the content creation process easier, but they should still be used in conjunction with human writers to ensure the highest quality of content.