Olmsted Forge E-Commerce Website Design




About Olmsted Forge

Olmsted Forge is a legacy, bespoke premium gardening tool brand. Gardeners are a part of history and tradition like so many who have worked the soil in this county for centuries.

The Mission

To take an idea from concept to fruition as a fully branded product line. Create a successful, luxury garden tool brand. Develop a bespoke, unique branding message with relevance to higher-income home gardeners who resonate with the historical values of the brand, and desire higher-priced and better quality luxury garden tools.

The Impact

This project started at the very beginning with only an initial branding concept, and a general focus about the future consumers of the brand. In the course of building the brand, we developed the logo, branding, packaging, and print design as well as the e-commerce website.


E-commerce Website
Print & Packaging Design

The Results

A new high-end gardening brand has been created and the Olmsted Forge garden tools are reaching customers across the US.


I have worked with Emediacy for several years now. Together we developed our new Olmsted Forge brand from scratch. David was instrumental in every part of the process. Starting with logo design then product packaging, a 16-page brochure, and a new website. I appreciate the results and also enjoyed working together on these projects. Rob Walsh President, OCEAN EQUIPMENT