What is Search Engine Marketing?

Search marketing is a form of digital marketing that focuses on optimizing the visibility of a website in search engine results for keywords related to a business. It involves a combination of search engine optimization (SEO) and search engine advertising (SEA) techniques to ensure that a website ranks highly in the search results, allowing it to be seen by potential customers actively searching for the products or services it offers. SEO techniques include optimizing the content of a website, as well as its semantic HTML markup and overall site structure, to ensure it is visible to search engine algorithms. SEA techniques involve paying for clicks in the search engine results, allowing a website to be seen immediately. By utilizing the right combination of SEO and SEA, businesses can ensure their website is seen when customers search for their products or services and increase their online presence.

Emediacy delivers outstanding branding, web development and digital marketing services to clients across the region. Schedule a consult today Or call 541.640.9116

What are the benefits of having a search marketing strategy?

1. Increased visibility

Having a search marketing strategy in place can dramatically increase business visibility, regardless of size. A comprehensive strategy will help businesses appear in more searches and rank higher in the search engine results pages. This, in turn, leads to increased brand awareness and trust as customers start to recognize and associate their desired products and services with the business. Additionally, businesses can benefit from paid search strategies that can provide results from day one and AI-powered marketing solutions that can boost visibility and profits. Finally, businesses can use local map marketing to increase local visibility and drive sales. These combined strategies can be extremely effective in increasing visibility and creating a successful search marketing strategy.

2. Increased website traffic

A search marketing strategy can significantly increase website traffic by improving a website’s visibility and search engine rankings. Utilizing SEO tactics and best practices, such as optimizing core site content and creating high-performing content pages, can increase a website’s ability to stand out online and attract more potential customers. Additionally, outreach services, e-commerce SEO, and content creation such as eBooks, whitepapers, blogs, and animated content can build consumer trust and authority and reach new customers. A newly designed website can also help increase website traffic, as search engines are known to reward websites with fresh and mobile-friendly designs. With these approaches, businesses can enjoy organic traffic from Google and drive new website visitors to their business.

3. Improved website rankings

A search marketing strategy is essential to improve website rankings and online visibility. Through SEO tactics and best practices, websites can increase their search visibility by improving search engine rankings with content, core site content, and outreach services. AI-powered search engine optimization tools can help create high-performing content pages and generate a consistent stream of new high-quality website visitors. Developing a strategic plan incorporating effective keyword strategy, optimized metadata, improved search engine citations, and effective content could increase rankings and website traffic. Ultimately, with the right guidance, businesses can improve their online presence, rankings, and conversions.

4. Increased website conversions

A search marketing strategy helps increase website conversions by optimizing your website for major search engines like Google and Bing. This optimization can include creating SEO-friendly content, improving page loading speed, and focusing on keywords relevant to your business. You can increase your website visibility, traffic, and conversions by utilizing a search engine optimization strategy. Additionally, you can use tools such as A/B testing, heatmaps, and analytics research to identify potential areas of improvement and better target your customers. Your business can optimize your website with the right guidance to generate leads and sales.

5. Increased brand awareness

A search marketing strategy can help with brand awareness by putting your business in front of the right people at the right time. By utilizing cutting-edge digital marketing tactics, you can drive traffic to your website and shift the mindset of your market to build trust and authority with your consumers. Through content marketing, you can inspire audiences with unique content that engages, educates, and empowers customers to make better buying decisions. Additionally, SEO can help your website organically rank at the top of search results, and social media marketing is an effective and inexpensive way to reach potential customers. By investing in these strategies, you will be able to increase your visibility, improve your brand recognition, and ultimately strengthen your brand awareness.

6. Enhanced user experience

Having a search marketing strategy helps to enhance the user experience by allowing customers to find the information they need on your website easily. A well-crafted search marketing strategy ensures that your website is designed with the user in mind and tailored to meet their needs. It considers keyword research, page optimization, and even link building. By doing these activities, you can ensure that when customers search for the information they need, they can access it quickly and easily. This not only enhances the user experience but also helps to boost your website’s rankings in the search engine results pages, which increases website traffic and leads.

7. Increased customer satisfaction

A search marketing strategy can help increase customer satisfaction by allowing businesses to appear when their customers need them most while actively searching. By implementing best practices and optimizing websites, businesses can close more leads and sales while measuring and optimizing for real business outcomes. Additionally, businesses can use brand awareness to have potential customers recognize and associate the brand with specific products and services. With B2B marketing, businesses can target those people who need their product or service while using effective paid search strategies to realize results from day one. Overall, having a search marketing strategy helps increase customer satisfaction by making it easier for businesses to reach their ideal customer and engage with them.

8. Decreased website abandonment

An effective search marketing strategy helps reduce website abandonment by reaching customers when they are actively searching online. Utilizing SEO strategies, such as website retargeting, helps target the right customers and keep your brand in mind. By investing in a newly designed website or redesigning your existing site, you can create a user flow that makes it easier for customers to navigate and find the information they need quickly and efficiently. This ensures that customers have a positive experience with your website and can help to reduce website abandonment.

9. Improved website authority

Improving website authority through SEO tactics and best practices can significantly impact a search marketing strategy. By utilizing AI-Powered search engine optimization tools, businesses can create high-performing content pages that will bring in a consistent stream of high-quality website visitors and organic traffic from Google. Additionally, by increasing search visibility with content, core site content, and outreach services, businesses can find the right type of traffic and increase their search rankings. Furthermore, implementing best practices can help businesses close more leads and sales while increasing SEO rankings, traffic, and revenue. Ultimately, by following the right SEO strategies and optimizing page speed to ensure nothing gets in the way of search engine spiders, businesses can drive more traffic to their website and shift the mindset of their market, building trust and authority with their consumers.

10. Increased website traffic from mobile devices

A search marketing strategy can dramatically increase website traffic from mobile devices. Search engine optimization (SEO) is a key part of any digital marketing strategy and is optimizing a website to maximize organic traffic from search engines. By optimizing your site for mobile devices, you can ensure that it is properly indexed by search engines and therefore show up in relevant search results. Additionally, choosing the right keywords and phrases related to your business and optimizing them for mobile searches can help your website appear at the top of mobile search results. This will help to increase visibility and attract more visitors to your site. Additionally, having a mobile-friendly website design can make a huge difference in how users interact with the site and help to boost conversions. All of these elements together can help lead to increased website traffic coming from mobile devices.

Emediacy is a web development and marketing agency that designs websites to get more traffic, engagement, and conversions. Emediacy will design a website that is tailored to your company’s unique requirements and preferences. We work with businesses in Bend, Sisters, Redmond, Hood River, Salem and Portland.

Emediacy has helped businesses in generating leads, increase conversions, and raise brand awareness. To know learn Emediacy can help to grow your business exponentially, Call 541.640.9116 or schedule a consult today.

How do we create your search marketing strategy?

Step 1: We determine your goals

What are your goals when creating a search marketing strategy? [Step-by-step instructions]

Step 1: We set clear, achievable goals. Start by determining what you want to achieve with the search marketing strategy. Consider factors such as increased website traffic, conversions, and brand recognition.

Step 2: We conduct an audit of your website’s performance. Analyze the website’s design, content, and SEO capabilities to help determine what needs to be improved.

Step 3: We utilize effective paid search strategies. Leverage strategies such as pay-per-click (PPC) advertising, SEO optimization, and content marketing to help maximize your investment.

Step 4: We monitor results and optimize the strategy. Track the progress of the search marketing strategy and adjust as needed to ensure that the desired results are achieved.

Step 2: We research and define keywords

Step 1: We Determine Goals and Budget: Before beginning any paid search marketing strategy, it is important to determine your goals and budget. It would help to decide what you want to achieve with your search marketing strategy and how much money you will spend.

Step 2: We Research & Select Keywords: The next step is to research and select the right keywords. It would help if you researched the keywords your customers will likely use in their searches and matched those with your business goals. Make sure to utilize different match types such as exact match, phrase match, broad match modified (BMM), and broad match. It would help if you also considered adding negative keywords to ensure your ad is not being shown to irrelevant searches.

Step 3: We create content for search engines

Step 1: Research and identify effective keywords relevant to your business.

Step 2: Create content with those keywords in mind. Focus on creating quality content that is informative and engaging to your target audience.

Step 3: Optimize your website structure and semantic markup to ensure the search engines can index your web pages accurately. This includes using heading tags (h1, h2, h3s, etc.) to add meaning to the page content.

Step 4: Use organic and paid social media management to promote your content and increase visibility.

Step 5: Utilize link-building strategies to increase your website’s authority and search engine ranking.

Step 4: We Create an SEO strategy and game plan

Creating an SEO strategy and game plan for your business can seem daunting, but it doesn’t have to be. Emediacy will create an effective SEO strategy and game plan.

Step 1: We conduct an Audit. The first step to creating an SEO strategy is to audit your existing website. This will help you understand how your website performs and what it needs to get it to the next level.

Step 2: Identify Keywords. Once you better understand your website’s performance, you can identify keywords that are important to your business. It’s important to have a well-thought-out list of keywords to target to increase your rank.

Step 5: Monitor Your Progress. Once your plan is in place, monitoring your progress is important. It can be done by tracking your website’s performance, reviewing your keyword rankings, and analyzing your website analytics. It will help you fine-tune your plan for optimal results.

FAQs

How can an Emediacy Search Marketing Campaign help my website?

An Emediacy Search Marketing Campaign can help your website by optimizing it for search engine visibility and increasing your online presence. This, in turn, will help you to reach more potential customers, improve brand awareness, and build up your online reputation. Through keyword research and link building, our expert SEO professionals can help craft engaging and effective titles and meta descriptions to help you stand out in the search engine rankings. We also offer website development services to ensure that your website is optimized for users and not just algorithms, and our eCommerce services will help you to make the most of your website. Our services allow you to take advantage of the digital world and ensure the right people see your business.

What is the difference between Emediacy Digital Marketing and other SEO companies?

Emediacy Digital Marketing is different from other SEO companies because we focus on putting the user first and creating tailored content to attract the right people to your website to become customers. We use powerful SEO software to analyze what your audience searches for and craft content that maximizes your online presence. We also offer online reputation management services to help dispute and remove negative reviews from Google and add positive 5-star reviews that can help increase website conversions. We go through your website with a fine-tooth comb adding unique content, anchor text, meta description, and tags. We also optimize your current social media profiles, build the ones you don’t have, and create high-quality content on the web that links back to you.

How does Emediacy Digital Marketing create your SEO campaign?

1. We Research Your Competitors: It is important to research your competitors in Bend, Oregon, and find out what they are doing to get ahead of the competition. It will help you identify what keywords and strategies you need to use to rank higher in local search results.
2. We Utilize Powerful SEO Software: Utilizing powerful SEO software will help you analyze what your audience is searching for and create content to optimize your online presence.
3. We Identify What Your Website Is Missing: Analyze your website and identify what is missing to achieve better SEO rankings. It can include link building, keyword research, and website eCommerce optimization.
4. We Choose the Right Keywords: Choose the keywords that will bring more visitors to your website. Ensure that these keywords are related to your services and relevant to the Bend, Oregon, area.
5. We Craft Engaging Content: Create engaging content with relevant keywords that provides readers with valuable information. This content should be optimized for search engine visibility without hiring a separate SEO agency.
6. We Monitor Your Progress: Monitor your website’s performance and adjust your SEO strategy. It will help you stay ahead of competitors and maintain a strong presence in local search results.

How does Emediacy Digital Marketing improve my website’s visibility on Google?

Step 1: We optimize your website’s content, core site content, and outreach services to increase your search visibility. Utilizing AI Powered search engine optimization tools can help create high-performing content pages that will result in a consistent stream of new high-quality website visitors.

Step 2: We implement an effective SEO strategy that considers keywords, on-page and off-page linking strategies, optimized metadata, improved Google and other search engine citations, effective content, proper website configuration, and organic and paid social media management.

Step 3: We make sure your website is optimized for mobile search. It is especially important because Google has shifted to a mobile-first index. Additionally, ensure your content is engaging and easy to understand, as Google ranks longer content higher.

Step 4: We conduct an audit of your website’s incoming links and the things your website is associated with. It will help ensure your website is associated with the right things.

What tools does Emediacy Digital Marketing offer for website optimization?

Emediacy SEO Marketing uses a range of tools to help optimize your website for SEO. Our proprietary method includes the following:

• Analyzing your website’s keyword density and optimization.
• Creating and improving your Google business listing.
• Building high-quality citations to help improve your ranking.
• Optimizing your current social media profiles and building new ones.
• Creating high-quality, unique content on the web and linking it back to you.

We can also provide online reputation management services to dispute or remove negative reviews from Google and add positive 5-star reviews to increase website conversions. Additionally, we have developed relationships with some of the biggest and most trusted websites online, allowing us to post our articles and blogs, which we will link back to your website. These tools help increase your website’s ranking on Google and other search engine results pages.

How does Emediacy Digital Marketing help with competitor analysis?

We develop your competitor analysis by researching and identifying what your competitors are doing to succeed in the market. It helps to create a competitive edge for your business by understanding the tactics and strategies used by your competition. Through this research, we can identify the keywords and phrases that should be used for your website content to outperform the competition. Additionally, we can determine which services you need to get the best results, such as link building and keyword research. By keeping track of your competitor’s marketing strategies, you can ensure that your business remains ahead of the competition and stays on top of search engine rankings.