Trying to get a user to take a single, particular action on a standard web page is very difficult. Our attention spans are so small now (they were measured at an average of 8.25 seconds in 2015 and only decreasing as time moves on) that a standard web page simply has too many distractions. Even if a user comes to a web page with a goal in mind, they may get distracted by something in the navigation bar, a link to another part of the website or an advertisement on the page. The beauty of landing pages is that they...
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If you’re looking to gather leads for your business, you need to have a landing pages strategy. Just like every other marketing tactic, this can be done well or it can be done poorly. In order to see the greatest return on investment, businesses need to understand how to set strategic goals for their landing pages and how to design them to be effective. emediacy can help you to build effective landing pages that accomplish your business goals. Contact us to learn more. What is a landing page? Let’s start the guide by being absolutely clear: your homepage is…
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