What is content marketing? Content marketing is a digital marketing strategy that involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Unlike traditional marketing, content marketing is centered around permission and establishing authority and trust. The goal of content marketing is not always to sell but to educate, entertain, or empower prospects, which nurtures their interest, engagement, and trust over time so they eventually become customers. Examples of content include blog posts, videos, eBooks, podcasts, and infographics. By creating content that appeals to buyers at each step of their journey, businesses can…
