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Lead Generation

Mar 20 2023
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emediacy-website-planning-meeting

Why Your Website Is Not Generating Leads or Driving Sales

By Business Growth Strategies, Lead Generation, Marketing Automation
Introduction to Lead Generation Lead generation is an important part of any website's success and is essential for creating a steady stream of sales leads. It’s a process of identifying and engaging prospective customers and turning them into leads. It’s about being proactive and using various strategies to capture people’s attention and turn them into leads. Lead generation starts with creating content that attracts potential customers and making sure they know where to find it. Content such as blog posts, ebooks, and whitepapers can all be used to drive website visitors to complete a form, thus providing you with a…
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Mar 14 2023
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Emediacy-content-marketing-strategies

Top Content Marketing Techniques – Emediacy Content Marketing Strategies for Business Growth

By Business Growth Strategies, Content Marketing, Lead Generation
What is content marketing? Content marketing is a strategic component of organic marketing that focuses on attracting, engaging, and converting a target audience by providing valuable, relevant, and consistent content that helps them solve their problems. Content marketing is responsible for website driving traffic and conversions by creating materials highly relevant to key audiences. Its purpose is to meet customers where they are—whether that's in their email inbox, on social channels, or in SERPs—to increase brand awareness, sales, engagement, and loyalty. It involves developing a marketing strategy around the sharing of articles, videos, social media posts, and other content with…
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Feb 14 2023
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emediacy-website-analytics-tracking

Part 2 – Local SEO in 2023 and Beyond: Strategies, Tools and Services

By Digital Marketing, Lead Generation, Local SEO
The best strategies for local SEO in 2023 and beyond 1. Local Search Optimization As the world continues to become increasingly digitized, local SEO (Search Engine Optimization) is becoming increasingly important for small businesses to gain visibility and exposure in search engine results. To ensure your business has the best opportunities for local SEO success in 2023 and beyond, here is a list of the best strategies to consider: Identify Your Goals: Understanding what keywords your audience is searching for is key to successful local SEO. Identify relevant keywords and create content that is optimized for those keywords. Optimize Your…
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Feb 12 2023
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emediacy-digital-marketing-goals

Local SEO FAQ

By Digital Marketing, Lead Generation, Local SEO
What is Local SEO? Local SEO (Search Engine Optimization) is the process of optimizing a website for local searches to increase its visibility for local customers. It is a strategy used by local businesses to gain exposure and visibility on search engine results. Local SEO helps businesses reach potential customers who might have never heard of their business before and generate more revenue from increased visibility. Local SEO helps businesses optimize their website for local searches, such as when someone enters a specific area name, city name, or local search keyword variations. This allows businesses to be seen by customers…
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Jan 08 2023
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content marketing for law firms

Your Ultimate Guide to Content Marketing for Law Firms to Get More Clients

By Content Marketing, Inbound marketing, Lead Generation
Effective content marketing is crucial for the company's growth and success. It is one of the efficient ways to reach the target audience and build brand awareness. When done correctly, content marketing can help the law firm grow its client base and gain recognition in the industry.  Creating valuable content tailored to your law firm's specific services can capture more leads, increase visibility, and generate more revenue. This is a comprehensive guide on content marketing for law firms to get more clients. We'll discuss the importance of content marketing for law firms, types of content marketing, and what to do…
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Oct 13 2022
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website conversion optimization

How to Optimize Your Website for Conversion: The Ultimate Guide

By Business Growth Strategies, Digital Marketing, Inbound marketing, Lead Generation, SEO, Website Success, Websites
 Are you trying to increase website traffic but aren't seeing the results you want? This guide will teach you how to optimize your website for conversion so that you can start seeing more traffic and ROI. What is conversion rate optimization? Conversion rate optimization (CRO) is the process of improving the percentage of visitors to a website who take a desired action. This action could be anything from making a purchase to signing up for a newsletter. CRO can be used to increase the number of conversions on your website or app, and improve the overall effectiveness of your website…
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Oct 08 2022
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Google Ad Conversion Tracking

The Power of Google Ad Conversion Tracking

By Business Growth Strategies, Digital Marketing, Lead Generation, Marketing Automation
Conversion Tracking gives you the power to optimize your marketing efforts Improving your Google Ad conversion rates can be a challenging task, but with the help of conversion tracking data, it can be much easier. In this guide, you'll learn how to analyze your data and use that information to improve your campaigns. Google Ad Conversion Tracking is a powerful tool that many websites don’t know how to use. Most people think they are using this feature when they see the “conversion tracking code” on their website and wonder what it means or where it came from. But Google Ad…
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Oct 06 2022
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advanced facebook ad management strategies

Facebook Advertising Strategies to Increase ROI

By Business Growth Strategies, Digital Marketing, Lead Generation, Marketing Automation
Advanced Facebook Advertising Strategies to Increase Conversions Are you looking to improve your Facebook advertising strategy? From personalizing ads to nurturing repeat customers, this guide has everything you need to take your campaigns to the next level. 1. Personalize Your Ads By Targeting Specific Audiences You can target specific audiences on Facebook in a number of ways. The most common way is to use the platform's targeting options. These allow you to specify the demographics, interests, and behaviors of the people you want to reach with your ads. Another effective way to target specific audiences on Facebook is through life-event…
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Jan 15 2022
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Anatomy of Digital Marketing

Are you seeing the results you want from your website?

By Business Growth Strategies, Digital Marketing, Lead Generation, Websites
Your New Year's Business Growth Goals should start with your website. Are you seeing the results you want from your website? Is it generating new business opportunities? Sales? Are you seeing increases in traffic on a regular basis? Are you meeting your revenue goals associated with your digital marketing plan? After all, what makes a good website? One that gets results. Here are some tips for getting your website in shape for the New Year’s to meet your 2023 business goals: Sharper images and video - Do you update the media on your website regularly? Have you dabbled with video…
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