
Introduction to Lead Generation Lead generation is an important part of any website's success and is essential for creating a steady stream of sales leads. It’s a process of identifying and engaging prospective customers and turning them into leads. It’s about being proactive and using various strategies to capture people’s attention and turn them into leads. Lead generation starts with creating content that attracts potential customers and making sure they know where to find it. Content such as blog posts, ebooks, and whitepapers can all be used to drive website visitors to complete a form, thus providing you with a…
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