All business starts at your website. Full stop. Your most important Business New Year's Resolutions should start with website design optimization. In today’s business climate a website is essentially a digital storefront. More often than not, a prospective customer will have gathered information about your company on the internet, and you want that information to be thoughtful, accurate, and compelling. If you don’t have a website, customers will only be able to gather information via Yelp, Trip Advisor, and other third-party sources. Ultimately, you don’t want other parties telling customers about your offerings - you want to tell your customers...
Read MoreTrying to get a user to take a single, particular action on a standard web page is very difficult. Our attention spans are so small now (they were measured at an average of 8.25 seconds in 2015 and only decreasing as time moves on) that a standard web page simply has too many distractions. Even if a user comes to a web page with a goal in mind, they may get distracted by something in the navigation bar, a link to another part of the website or an advertisement on the page. The beauty of landing pages is that they...
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