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The core element of most businesses is the website. It is the central command center for digital marketing efforts. It is vital to your business that you have a website and that it accurately reflects who you are, and what you do.  Your other digital channels (i.e pay per click ads, email marketing, e-commerce, and social media) must lead back to the website, where sales can be made, or other calls to action accomplished. To see more website tips, follow me on Instagram.