A website content marketing strategy is the recipe for success. But how do you develop one? In this blog post, I’ll discuss what a strategic site content marketing strategy entails, share best practices to implement in your organization and provide steps on how to put together a good plan that will lead you down the path of success. What is Content Marketing Strategy? A content marketing strategy is a plan for how you will create, publish, and promote information that's of value to your audience. A sound content marketing strategy includes creating high-quality content that's visible on the search engine…
Read MoreInbound Marketing is designed to build customer relationships What is inbound marketing? Inbound marketing is a type of marketing that focuses on creating and sharing content that attracts customers to your company Inbound marketing is a type of marketing that focuses on creating and sharing content that attracts customers to your company. The goal of inbound marketing is to capture interested prospects where they are naturally online- researching, researching competitors, and deciding if they need your product or service. Inbound marketing differs from other types of marketing in that it focuses on the search engine optimization (SEO) of the content,…
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